Jan
23
Psyop, my occasional employer, launched a new website on Friday. Now, this is not something I’d normally bother you guys with, but they’ve gone and done something I don’t think I’ve ever seen a company do, at least not one of their size, and that’s post style frames from pitches they’ve lost.
The section is called, naturally, “fails”.
I’m often shocked by the audacity of these guys, but this really does impress me on a whole other level. Losing pitches is hard for creative types, and it takes balls to dust yourself off, dig the frames up and put them on display anyway.